The Spark Partner Reseller Playbook.
Everything your team needs to sell Spark with confidence. Know the product line, ask the right questions, use the right tool at the right moment, and guide every prospect to the solution that actually fits their business.
Four core products. Three bundles to stack on top.
Spark is a suite of lead-generation solutions built to help businesses generate qualified leads, convert more customers and grow predictable revenue. Start with a core product, then add bundles to grow the account.
SparkPage — Standalone
A custom, professionally written high-conversion landing page plus a 30-day lead campaign. One-time purchase: display and search campaigns run until the client has 30 leads, and the client keeps the page and their lead dashboard afterward.
- Custom SparkPage — designed around their services & vertical
- Pro copywriter writes every word
- Mobile-first, lightning fast, live in days
- Free domain + 1 year of hosting included
- Business listings distribution
- Lead dashboard with real-time lead delivery
- Visitor heatmap + call tracking & recording
- 30 leads guaranteed inside 30 days of campaign access
- Instant SMS + email alerts on every new lead
Businesses with no website (or a website that doesn't convert) who want leads fast with no monthly commitment.
SparkID
Visitor identification added to the client's existing website. We drop one snippet of code on their site and they get verified contact details for the real people browsing — even when nobody fills out a form.
- Visitor-identification pixel on their existing website
- Verified first & last name
- Home address
- Email address
- Phone number
- Bonus intent details
- Lead dashboard with real-time lead delivery
- Visitor heatmap
- Call tracking (optional)
- Instant SMS + email alerts on every new lead
- Up to 100 identified leads per month
Any business that already gets website traffic and wants more from it. Fastest yes in the lineup — and a perfect first Spark sale.
SparkCore
The full Spark foundation as a month-to-month subscription: a SparkPage, ongoing lead generation, the Spark Engine CRM with automations, listings, heatmap and call tracking — all in one recurring package.
- SparkPage included and hosted for as long as they're a client
- Free domain + 1 year of hosting included
- Business listings distribution
- Spark Engine CRM included
- Prebuilt follow-up & lead-nurture workflows they customize with their own copy (onboarding included)
- Lead dashboard with real-time lead delivery
- Visitor heatmap + call tracking & recording
- Booking link / welcome page
- 30 leads in 30 days guarantee, renewed month to month
- Instant SMS + email alerts on every new lead
Businesses that want a done-for-you lead engine with a page, a CRM, and new leads every month — your best recurring-revenue sale.
SparkCore — Own Site
Everything in SparkCore, minus the SparkPage build. For clients who already have a website they're happy with and want the Spark lead engine, CRM, automations and reporting layered on top of it.
- Spark connected to their existing website
- Spark Engine CRM included
- Prebuilt follow-up & lead-nurture workflows they customize with their own copy (onboarding included)
- Lead dashboard with real-time lead delivery
- Visitor heatmap
- Call tracking (optional)
- Booking link / welcome page
- 30 leads in 30 days guarantee, renewed month to month
- Instant SMS + email alerts on every new lead
Established businesses with a website they won't replace, but who still need consistent leads and a system to work them.
The add-ons — rev up month one, or upsell later.
Add-ons attach to any core product. Sell them at the initial purchase to really rev up the first month — or hold them back and use them as an easy upsell once the client sees results. No new sale cycle either way.
Double Leads
Double guaranteed monthly lead volume (minimum 60 leads/mo).
Triple Leads
Triple guaranteed monthly lead volume (minimum 90 leads/mo).
Additional SparkID Pixel
Visitor identification on an additional website.
Unlimited Graphic Design
Unlimited design requests including social graphics, flyers and promos.
Upgrade SparkPage → SparkSite
Upgrade a single landing page to a full multi-page website.
2nd SparkCore Package
Add a second location or brand.
Additional Ad Budget
Want more leads? Add any amount of additional ad budget at any time to drive more leads for your own business or for your clients.
Add-ons are billed à la carte. Multi-bundle discounts apply to Spark bundles only, not add-ons.
The bundles — how you grow the account.
Bundles attach to a Spark foundation and raise revenue per client without a new sale cycle. Pick any two for Spark180 (10% off) or all three for Spark360 (20% off).
SparkAI
Answers every call, chat and message, books appointments, and creates content so the client never misses a lead.
- AI Phone Receptionist (Voice AI)
- AI Chat Agent (Conversations AI)
- AI Content Engine (Content AI)
- Custom AI Assistant & Automation
SparkRank
Puts the business back in front of people who already visited, and builds their Google reputation on autopilot.
- Auto-Retargeting
- Google Business Profile & AI Reputation
SparkConnect
Keeps the brand active and credible everywhere — consistent social posts, a monthly blog, and a 5-star review engine.
- Social Posts & Profile Curation
- Monthly Blog
- Reputation Management
SparkCore + a bundle
SparkCore delivers the page, the campaign and 30 leads in 30 days — every month. Add the Double Leads add-on at the initial purchase to double the guarantee and show serious value right out of the gate. Then add SparkAI, SparkRank or SparkConnect and the client gets follow-up, retargeting and reputation handled too. Higher ticket, stickier account, better margin for you.
The full lead-gen loop.
One system, four steps — from search to signed customer.
- 01
Get Found
We put businesses in front of customers actively searching for their services.
- 02
Generate More Leads
Targeted campaigns drive high-intent traffic to their SparkPage or existing website, producing phone calls, form submissions and qualified leads.
- 03
Capture Every Opportunity
Spark identifies anonymous visitors who leave without submitting a form, creating extra follow-up opportunities most marketing throws away.
- 04
Close More Business
Leads, calls, visitor activity and campaign performance in one dashboard — plus CRM automations that follow up so nothing goes cold.
The five-step sales motion.
Repeatable, low-pressure, and built around the client's problem instead of our feature list.
- 01
Prep before you pitch
Run the pre-call checklist on the business yourself. It's your internal tool — it surfaces the exact gaps Spark fills so you know which product to lead with before you ever dial.
- 02
Run discovery
Three questions about their current marketing, their website and their growth goal. Their answers pick the product for you.
- 03
Show, don't describe
Share your screen and drive a demo. Plug in their niche, city, radius and average order value and it builds the pitch live — search demand, their real Google Ads math, leads they're losing, verified leads, follow-up, the dashboard, then packages, added ad budget and double/triple-lead add-ons. Use the SparkPage Demo when they have no site or almost no lead gen; use the Spark Ads Demo when they already invest in marketing and you want to show campaign build, geo gating, heatmaps and lead sources. These are sales tools to help you pitch, sell and close.
- 04
Recommend the right product
Use your internal tools — the pre-call checklist and the demos you present on the call — to narrow it down to the solution that actually fits their biggest gap. Lead with that one so they aren't overwhelmed by options, and mention the natural next step for later.
- 05
Lead with the guarantee
30 leads in 30 days removes the risk. It's the single strongest close in the lineup — use it every time.
- 06
Grow the account
Once they're live and seeing leads, add a bundle or an add-on. Existing happy clients are the easiest revenue you'll ever book.
Free tools — and exactly when to use each one.
Share these freely. They do the convincing for you.
Pre-Call Checklist
A prep tool for you. Run through a business before you dial: do they have a real conversion page, are they following up on leads, do they know who's visiting their site? It tells you which Spark product to lead with.
Use it before every call. Fill it out on the prospect while you research them, pick the product that maps to their biggest gap, and walk into the conversation already knowing your angle.
SparkPage Demo
An interactive walkthrough of the whole Spark process, built live around their niche, city and average order value: why search traffic converts, their real Google Ads cost-per-click math, how many leads a budget produces, the visitors they're losing today, identity resolution, verified and DNC-scrubbed leads, automated follow-up, the SparkLeads dashboard, then packages, added ad budget and double/triple-lead add-ons.
Best for businesses starting from zero or close to it — no website, a site that generates almost nothing, or no real lead gen in place. Use it to sell SparkPage or SparkCore, and to show how adding ad budget raises their lead numbers. Learn the product with it, then use it to pitch, sell and close.
Spark Ads Demo
Same story as the SparkPage Demo, with far more of the ads and leads engine: how campaigns are built for their industry and location, geo gating so budget only chases the area they serve, click and heatmap behavior on the page, where each lead comes from, and how added ad budget scales targeted visitors and lead volume.
Best for businesses already investing in marketing — solid SEO or social traffic, their own site converting some traffic, or money spent on lead vendors now or in the past. Spark layers on top of what they already have: it captures the traffic they're paying for and adds targeted new visitors in their niche and market. Also the right demo for a SparkCore client ready to ramp up. A sales tool to help you pitch, sell and close.
Match the right Spark solution to the right business need.
A quick-reference guide for the sales scenarios you'll run into most.
SparkPage — Standalone
Businesses that need a high-converting page and qualified leads fast, with no monthly commitment.
A professionally written conversion page plus a 30-day campaign. They keep the page and dashboard forever. Every campaign includes the 30 Leads in 30 Days Guarantee.
- They don't have a website or a conversion-focused page
- Their website isn't converting visitors
- They're launching a new business or service
- They need leads quickly
- They want proof before committing monthly
A complete lead page and campaign that proves itself in 30 days. When they want it to keep going, they upgrade to SparkCore.
SparkID
Any business with an existing website that already gets traffic.
One snippet of code turns anonymous visitors into verified leads with name, address, email and phone. No design work, no campaign build, no commitment cycle.
- They already have a website they like
- Their site gets traffic but few form fills
- They're price sensitive or cautious
- You want a fast first Spark sale to open the relationship
You're already paying for the traffic — SparkID makes sure you actually find out who it was.
SparkCore
Businesses that want a done-for-you lead engine every month.
SparkPage, ongoing campaigns, the Spark Engine CRM, automations, listings and call tracking — plus 30 leads in 30 days renewed month to month.
- They want consistent leads, not a one-off push
- They need help following up, not just generating
- They're investing in growth
- You want recurring revenue from the account
An always-on lead engine that generates the leads, identifies the rest, and follows up automatically — every month.
SparkCore — Own Site
Businesses that love the website they already have.
Everything in SparkCore, layered onto their existing website — no rebuild, no new domain, no design cycle. Add it to whichever Spark solution is right for them.
- They're keeping their current website
- They still want leads and follow-up handled every month
- A rebuild is the only thing blocking the deal
Keep the site you love. We'll bring the leads, the CRM and the follow-up to it.
Ask these first.
The answers will almost always tell you which Spark solution is the best fit.
- How are you getting customers today?
- What's working well?
- What's been disappointing?
- Do you have a website or a dedicated conversion page?
- Are you happy with it?
- Does it generate enough leads?
- How many new customers would you like each month?
- What happens to a lead after it comes in — who follows up?
- If you could improve one thing, what would it be?
Most solutions solve one problem. Spark solves the whole loop.
Social Media Ads
Brand AwarenessGreat for visibility, but lower purchase intent.
SEO
Long-term GrowthCan take months to build momentum and generate leads.
Google Search Ads
High-intent TrafficRequires ongoing optimization and management, with monthly costs that fluctuate based on competition, cost-per-click, industry demand and target keywords.
Lead Marketplaces
Quick but unpredictable quality & resultsCan become expensive over time. Leads are often shared with multiple businesses and quality varies, driving up competition and lowering conversion.
Spark Solutions
Complete Lead Generation SystemGenerates exclusive, high-intent leads specifically for your business — never shared with competitors. Combines targeted lead generation and identification, conversion optimization, AI follow-up, tracking, reporting and ongoing campaign management into one complete system.
One Complete Solution
Social ads, SEO agencies, PPC managers, lead providers, website builders, call tracking, CRMs, reporting dashboards — Spark replaces the stack.
One real-time dashboard with results you can see
Every lead, call, visitor and campaign metric in one place. No more logging into four platforms to understand performance.
Exclusive, high-intent leads
Every lead is generated specifically for your client's business — never resold to competitors, never pulled from a shared marketplace.
Ready-to-use responses.
Confidence comes from knowing the answer before the question lands.
Perfect — keep it. SparkID and SparkCore — Own Site work with virtually any website, so you get the leads and the follow-up system without rebuilding anything.
Most businesses have. Spark focuses on measurable impact with transparent reporting, and we guarantee 30 leads in the first 30 days so you're not betting on a promise.
Great — that traffic is exactly what Spark makes more valuable. We identify the visitors who don't convert and make sure every lead gets followed up.
Those leads are usually shared with several businesses. Spark generates leads exclusively for you through your own branded marketing — never resold.
What's one new customer worth to you? Spark is built to pay for itself in the first month — and the 30 leads in 30 days guarantee is how we back that up.
That's the point. We build it, run the campaigns, and the automations handle follow-up. Your job is answering the phone when it rings.
What people actually buy.
- Landing Pages
- Dashboards
- Visitor Identification
- Call Tracking
- AI Tools
- More Qualified Leads & Opportunities
- More Customers
- Time Back
- Business Growth
Pick the right product. Fast.
When you only have 30 seconds, use this.
Lead with the customer's problem, not the product.
Ask: “If you could improve one thing about your marketing, what would it be?”
That answer will almost always tell you which Spark solution is the best fit.
Our team is ready to assist.
You're never selling Spark alone. Lean on us for anything you or your team need.
Train your team
Live product and sales training for everyone who sells, as often as you need it.
Learn the products
Walkthroughs of every core product, bundle and add-on so your reps sell with confidence.
Recommend the right product
Bring us a real prospect and we'll help you pick the solution that fits and position it.
Book a call with your partner team
Strategy, pricing questions, deal support — get time with the people behind your account.